Konami agree multi-year renewal with Man Utd for eFootball series
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
Fluminense, struggling in Brasileirao, find form for Copa Libertadores defence
August 21 – Defending champions Fluminense advanced to the last eight of the Copa Libertadores after winning a penalty shootout 4-2 against Brazilian rivals Gremio.
UEFA embraces betting sponsorship with bet365 deal for 2024-27 UCL cycle
August 21 – Online bookmaker bet365 has joined the UEFA Champions League sponsorship roster for the 2024–27 commercial cycle, the first sports betting brand to sponsor the UCL.
Bournemouth and WWE 2K tag team to boost numbers
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
Amazon release documentary on life of Sven
August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life.
Foden and Shaw scoop PFA players of the season awards
August 21 – Manchester City duo Phil Foden and Khadeja ‘Bunny’ Shaw have been voted the Professional Football Association (PFA) Players of the Season.
Albanian FA dials in telecoms group Abissnet for top tier naming rights
August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
English FA drives deeper into retail and merchandising business with Fanatics extension
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
Amnesty calls on KNVB to confront Saudi’s ‘flawed’ 2034 human rights commitments
August 20 – Amnesty International has demanded the Dutch FA, the KNVB, and professional clubs take a stance over the hosting of the 2034 World Cup that is set to be awarded to Saudi Arabia later this year.
China sends two more football execs to jail for corruption
August 20 – China’s crackdown on corrupt football officials has intensified with yet more jail sentences meted out.
Gundogan steps away from German national team as Barca future looks uncertain
August 20 – German captain Ilkay Gundogan has announced his retirement from international football after leading his country to the quarterfinals at Euro 2024, citing “a certain tiredness” both physically and mentally.
Turkey’s Göztepe upgrade Solares Enerji to shirt sponsorship following Super Lig promotion
August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.
NWSL’s tier one rival USL Super League debuts in US with sell-out crowds
August 20 – The USL Super League, the new Division One professional women’s soccer league in the USA that rivals the NWSL, kicked off this weekend with the league announcing sell-out crowds in all three opening day matches.
Henry steps down from France U-21 coaching role
August 20 – After leading France’s Olympic men’s team to a silver medal, Thierry Henry has quit the under-21 coaching role citing personal reasons.
Leicester City trade upwards on the Premier League return with LiteFinance deal
August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.