August 21 – Online bookmaker bet365 has joined the UEFA Champions League sponsorship roster for the 2024–27 commercial cycle, the first sports betting brand to sponsor the UCL.
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life.
August 21 – Manchester City duo Phil Foden and Khadeja ‘Bunny’ Shaw have been voted the Professional Football Association (PFA) Players of the Season.
August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
August 20 – Amnesty International has demanded the Dutch FA, the KNVB, and professional clubs take a stance over the hosting of the 2034 World Cup that is set to be awarded to Saudi Arabia later this year.
August 20 – China’s crackdown on corrupt football officials has intensified with yet more jail sentences meted out.
August 20 – German captain Ilkay Gundogan has announced his retirement from international football after leading his country to the quarterfinals at Euro 2024, citing “a certain tiredness” both physically and mentally.
August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.
August 20 – The USL Super League, the new Division One professional women’s soccer league in the USA that rivals the NWSL, kicked off this weekend with the league announcing sell-out crowds in all three opening day matches.
August 20 – After leading France’s Olympic men’s team to a silver medal, Thierry Henry has quit the under-21 coaching role citing personal reasons.
August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.
August 20 – Serie A’s Juventus have partnered with hydration beverage company Prime, co-founded by YouTube stars Logan Paul and KSI, which will see it become the club’s official sports drink.
