Matt Scott: FIFA corruption allegations will drive sponsors away, to UEFA?
“The negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners.” Adidas statement, June 2014
Adidas has claimed that football is “the DNA of our company”. So when FIFA’s longest-serving commercial partner remarked publicly about the threat to football’s image presented by the many corruption allegations swirling around its governing body, Adidas revealed fears that its own reflection might become haggard.