IFA storms Berlin and readies for IFA Zurich at FIFA House

By Paul Nicholson
October 23 – Marcel Schmid, the boss of boutique conference organiser International Football Arena, is feeling uncharacteristically happy. His Berlin conference taking place October 30, titled Football’s Digital Transformation, is now full and closed to registrations. His main conference, IFA Zurich, which takes place December 3 at the House of FIFA, is rapidly gathering momentum.