FIFA stay on match-fixing alert as group games reach closing stages

Ralf Mutschke

By Andrew Warshaw in Belo Horizonte
June 21 – FIFA’s monitoring of World Cup warm-up matches revealed no apparent instances of match-fixing according to head of security Ralf Mutschke (pictured). Several friendlies before the 2010 World Cup were later found to have been rigged leading FIFA to take a close look at dozens of similar games in the build-up to Brazil.

Read more …

Osasu Obayiuwana: Why progress should not hold football back

With the World Cup in Brazil being the first in which Goal Line Technology (GLT) is used, to ascertain whether a ball has crossed the line, its effectiveness – and using similar aids, to reduce other refereeing errors – will certainly be a regular talking point.

And not just amongst fans, as the animated conversation between Didier Deschamps and Luis Suarez, the managers of France and Honduras, over Les Bleus’ second goal, in their 3-0 win in Group E,

Read more …

The World Cup sickie phenomenon hits East and West

couchpotato2

By Mark Baber
June 20- Media stories about employees taking time off work because of the World Cup, which began with stories in the Chinese media of fake sick notes being sold to Chinese fans, were eagerly picked up by Western media for their interest value have now returned home with evidence the UK economy will be taking a hit from yesterday’s England-Uruguay game.

Read more …

Castol Activ gets social in India with ‘second screen’ focus

Castrol ad

June 20 – Castrol Activ has avoided the scramble for TV audiences and switched from a traditional TV-based marketing campaign to focus their world cup promotion on ‘second screen’ technology. The World Cup sponsor is running a digital and social media campaign in collaboration with digital marketing agency FoxyMoron called ‘Castrol Activ Cling On To Football’.

Read more …