Levski sign new lead sponsor in record short-term deal

Lev Ins

By Alexander Krassimirov
July 28 – Bulgarian Lev Ins AD Insurance Company is the new lead sponsor of top tier club Levski Sofia. The contract between the two parties was signed on Friday, but the curious thing is that it is for just six months – until the end of the calendar year.

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30% think Nike was an Official World Cup sponsor

World Cup sponsors

July 25 – A newly published survey of UK, US and Brazilian consumers finds that Coca-Cola, McDonald’s, Visa and Adidas were the most recognised sponsors of the World Cup in Brazil, achieving recognition among 50%, 39%, 41% and 36% respectively, amongst UK, US and Brazilian consumers.

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Premier League to make its big screen debut in US movie theatres

NBC Sports and Premier League

By Ben Nicholson
July 24 – NBC Sports, who own the Barclays Premier League broadcasting rights in the US, have teamed up with Fathom Events, a renowned alternative entertainment industry company that offers “one-of-a-kind entertainment events in movie theatres”, to bring the Barclays Premier League to 33 movie theatres across the USA. The pair has struck a deal to show the games on the big screen starting on the opening day of the season,

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Dutch dismiss questions over 2018 World Cup participation

Dutch mourn deaths

By Andrew Warshaw
July 24 – Dutch football authorities (KNVB) say it is far too early to discuss whether the country will take part in the 2018 World Cup in the wake of the Malaysian Airlines flight that was almost certainly shot down by Russian separatists over eastern Ukraine, killing everyone on board including 193 Dutch nationals.

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