Bullish ad spend report points to happy times ahead for football

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April 11 – Football will be one of the main beneficiaries from a global growth in advertising rates, and commercial television will be the most dominant medium within that growth. For football’s rights holders that is good news as ad-driven TV stations will be able to afford premium rights, and sponsorship values will continue to grow as mass market audiences are delivered.

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Matt Scott: What should football care of the child stars who fade?

“Then cherish pity, lest you drive an angel from your door.”William Blake

When Barcelona received a two-window transfer ban for their trade in minors last week, the reaction among the internet wits was predictable. “Must be horrible,” was the gist of it, “a life at Barça earning millions to play football. Wish I was suffering like them.”

But that kind of commentary misses the target as spectacularly as when Lionel Messi hit the bar from the penalty spot against Chelsea in the Champions League a couple of years ago.

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Mihir Bose: Fit and proper? But is this ‘test’ hiding the real issue?

Whether Massimo Cellino is allowed to remain an owner of Leeds remains an open question. The board of the Football League meet on Thursday to decide whether to let him run Leeds.

The story has all the makings of a modern soap opera. Cellino buys 75% of Leeds in February. But then he is disqualified by the League under its fit and proper test for owners because of Cellino’s conviction for tax evasion in a Sardinia court.

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Portugal Telecom: one team, two brands; one competition, two genders

Porto

By Mark Baber
April 9 – Portugal Telecom (PT), Portugal’s largest telecommunications services provider, has launched two separate but innovative marketing initiatives over the last two weeks. Players from PT sponsored clubs have been displaying different PT brands on their shirts, depending on their age, whilst the company is separately sponsoring a mixed five-a-side football competition in schools.

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PSG sign Huawei and move to build their platform in the Far East

PSG and Huawei

By Andrew Warshaw
April 9 – Paris St Germain are making a major push into the Chinese market both to enhance their own ambitions to become one of European football’s superpowers and also to take on the Premier League. The French club has just signed a new sponsorship deal with Chinese telecommunications giants Huawei and also planning to play at least one game in China during the close season.

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