Al Ain targets female fans and families to fill new stadium

Al Ain vs man city

August 8 – Abu Dhabi club Al Ain has launched a season ticket initiative for fans in its new Hazza Bin Zayed Stadium, one of the few clubs in the region to have such a scheme. But what is most notable about the initiative is that females and families across the region are being encouraged to participate.

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Digital board replacement opens doors to new sponsors and revenues

Billboard replacement

By Paul Nicholson
August 8 – Clubs and leagues could be missing out on up to 30% of the value of their international media sales inventory, according to a leading digital replacement advertising board specialist. New technology is now unlocking added sponsorship real estate as well as opening rightsholders to advertising clients that would previously never have considered the opportunity.

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