David Owen: Why Sky versus BT may turn into a long-running Premier League fixture
The season has yet to kick off, but this is a big week for the Barclays Premier League.
On August 1, the seed sown in spectacular fashion just over a year ago by BT, a traditional telephone company, is scheduled to bear its first fruit with the launch of its BT Sport channels.
Two days later, BT Sport will begin its live football coverage with Liverpool and England captain Steven Gerrard’s testimonial match against Olympiacos of Greece.