IFA closes with passionate debate on the future for ‘mega events’

By Paul Nicholson
October 30 – The final session of the International Football Arena (IFA) event in Zurich lived up to expectations, producing a passionate debate across a wide range of issues surrounding the hosting of big events. If the final verdict was that there is still a place for mega events, the conclusion was clearly that more needs to be done in communicating what hosting of the events will entail.