John Yan: 足球的消费饱和 The Worry of Football Consumption Reaching Saturation

四千万人民币一个赛季的胸前赞助,赞助商还是顶尖的国际品牌,广州恒大仍然拒绝,这个俱乐部对自身商业价值的估算,显然和其他中超俱乐部大不相同。

关于广州恒大拒绝三星成为胸前主赞助商的消息,足够让所有中超俱乐部流口水。四千万人民币的赞助价格,是以往中超联赛罕见的,但这仍然达不到恒大的要求。不过从许家印衡量恒大投资足球的回报收益看,这个房地产商有一套区别于市场主流的观念:最初两三年,投资恒大足球接近7亿人民币时,许家印就表示恒大投资足球已经”赚钱了”,因为他将所有媒体在进行中超赛事报道时,只要出现”恒大”二字,都理解为对恒大品牌的宣传推广。姑且不论平面和网络媒体,就以电视机构转播恒大的比赛,一个赛季30场90分钟的国内联赛,如果将这2700分钟都算作电视广告的话,自然是价值不菲的传播回报。

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Germans vent fury as Dante misses cup final for Maracana opener against England

Dante

By Mark Baber
May 31 – With news the Brazil-England game might be cancelled, due to problems with the Maracana stadium, Bayern fans hadn’t abandoned all hope, even as Dante (pictured) departed for Brazil. However, the news soon came that the Brazil-England friendly was back on and they would certainly be without their central defender for Saturday’s DFB Pokal final. The incident has reignited the club vs country debate.

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PSG to appeal Leonardo ban for referee shoulder-barge

Leonardo

May 31 – Paris St-Germain’s Brazilian sporting director Leonardo has been given a nine-month suspension for pushing a referee, the worst possible timing for the club who are trying to hold on to their manager Carlo Ancelotti as they push towards becoming an established member of Europe’s elite.

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Mihir Bose: FIFA and football could learn about democracy from the Olympics

During the London Olympics last year much was made about how much football could learn from the Olympics. Sepp Blatter, FIFA’s president, speaking at Wembley just before Team GB played Brazil, was asked whether the world’s most popular game could learn from the world’s greatest sporting event.

“Absolutely,” he answered, “At the beginning of the game, [the behaviour] is okay in football. But, at the end, we still have problems to bring the players together.

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FIFA Congress preview: reforms and women dominate the political jostling

FIFA Congress in mauritius

By Andrew Warshaw, chief correspondent, in Mauritius
May 30 – “Nobody loves us, we don’t care” is the mantra of one of England’s less popular football teams. Barring one word in that phrase, one could argue FIFA is adopting pretty much the same mentality as they approach the climax of Sepp Blatter’s two-campaign to rid his organisation of slease and corruption. 

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Qatar adds specialists for Al Wakrah stadium build

Al Wakrah stadia and precinct

By Paul Nicholson
May 30 – Following hard on the heels of the appointment of Stadium Operations Consultants for the infrastructure build towards the 2022 World Cup, the Qataris have now appointed KEO as project managers and AECOM as the design consultant for the ambitious Al Wakrah Stadium.

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Europe’s bookies demand better governance to beat match-fixing

ESSA logo

By Mark Baber
May 30 – The European Sports Security Association (ESSA), the betting industry’s ‘integrity’ body, published its annual integrity report Tuesday, claiming the evidence shows the battle against match-fixers from defrauding Europe’s licenced bookmakers is being won, The organisation argues the greatest threats to sporting integrity lie in poor governance and unregulated bookmakers outside Europe.

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