Exclusive: Liverpool’s overseas TV rights bid written off as a “red herring” by leading business guru
![Stewart Downing_v_Everton_October_1_2011](https://www.insideworldfootball.com/app/uploads/2011/10/Stewart_Downing_v_Everton_October_1_2011.jpg)
By Andrew Warshaw at the ISEM Conference in London
October 12 – One of the UK’s most respected sports business gurus has poured scorn on Liverpool’s bid to lead a Premier League challenge for overseas television rights to be sold individually, branding the idea as a “red herring” and saying it would never get off the ground.