Exclusive: In wake of Rooney row, Peter Kenyon warns of ‘risk’ involved in sponsoring individuals
By Mike Rowbottom at SportAccord in London
April 7 – Peter Kenyon, the former Manchester United and Chelsea chief executive, believes the kind of bad publicity generated by Wayne Rooney’s latest public swearing outburst will inevitably cause major sponsors to reassess their options with regard to investing in individual sporting performers.