Brentford sign cryto exchange CoinJar for 2 year sponsorship
August 13 – On the eve of their return to the Premier League, Brentford have announced Australia-based cryptocurrency exchange CoinJar as a premium partner of the club.
PSG boss Al-Khelaifi says Messi signing will not put club in FFP breach
August 12 – Paris Saint-Germain president Nasser Al-Khelaifi has insisted that his club are complying with Financial Fair Play (FFP) regulations after signing Lionel Messi.
OneFootball grabs AFC rights package as it expands in key European markets
August 12 – Football streaming platform OneFootball has made two more acquisitions with the live streaming rights to package of AFC rights, as well as completing a new deal to broadcast Portugal’s Primeira Liga.
Belgium stay top of FIFA ranking as Gold Cup’s stars USA, Mexico and Qatar make gains
August 12 – After a long period of covid-inactivity, international has exploded over the summer with Euro 2020, the 2020 Copa America, the 2021 CONCACAF Gold Cup, as well as qualifiers for Qatar 2022.
Liverpool expands retail footprint with Unisport deal
August 12 – Premier League Liverpool has begun a new partnership with football retailer Unisport to expand the club’s retail offering and increase access to official club merchandise.
Arrizabalaga stars as Chelsea pick up Super Cup silverware with shootout win over Villareal
August 12 – Redemption comes in many forms. The 119th-minute substitute goalkeeper Kepa Arrizabalaga led Chelsea to victory in the European Super Cup with two saves in the penalty shout-out to see off Villarreal following an entertaining 1-1 draw.
Telecoms operator Finetwork takes Real Betis shirt front in 3-year hook-up
August 12 – LaLiga’s Real Betis has replaced online bookmaker Betway with telecoms operator Finetwork as the club’s main sponsor in a three-year deal.
Liverpool plug in Sonos as official ‘sound’ partner
August 12 – Premier League Liverpool and Sonos have partnered in a multi-year agreement which will see Sonos become the official sound partner of the Reds.
Man City and CFG target Japanese growth with Abeam partnership
August 12 – Japanese-based management consultancy A-Beam Consulting has become an international partner of the English Premier League champions being designated the club’s Official Management Consulting Services Partner in Japan.
LaLiga intelligence platform to boost commercial ops with KORE partnership
August 12 – LaLiga has tied up a partnership with KORE Software to enhance is sponsorship strategy and measure its commercial performance as it looks to grow its international revenue streams.
Real Madrid to go to court to stop CVC’s €2.7bn deal with LaLiga
By Samindra Kunti
August 11 – Real Madrid will take legal action against La Liga and investment fund CVC to block a proposed deal between the two parties, which would see the equity firm invest €2.7 billion in the Spanish professional game.
Messi signs up for PSG and Champions League challenge
By Andrew Warshaw
August 11 – The tears of heartbreak and disappointment have given way to smiles of optimism.After finally signing for Paris St Germain on a two-year contract after leaving behind his beloved Barcelona, Lionel Messi has vowed to make an instant success of his new home.
Stay-away Drogba quits Ivory Coast FA claiming it isn’t fit for purpose
August 11 – Former Ivory Coast captain Didier Drogba has stepped down from his post as vice-president of his national federation (AFI), accusing it of “inaction” on defending player interests.
Swiss prosecutor enters final round with Blatter over Platini payment probe
August 11 – Former FIFA president Sepp Blatter has met with Swiss prosecutors in the latest round of talks over the long-running probe surrounding his CHF2 million “disloyal payment” to Michel Platini back in 2011.
Infantino goes drilling in Saudi, with Motsepe, for new deals for FIFA and CAF
August 11 – FIFA president Gianni Infantino has met Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday. He was accompanied by the president of the Confederation of African Football (CAF) Patrice Motsepe “to discuss sports cooperation with FIFA, CAF.”