August 9 – Kumho Tyre has extended its sponsorship of German Bundesliga’s Bayer 04 Leverkusen, including its sleeve patch sponsorship for the DFB-Pokal which kicked off last weekend with Bayer beating Locomotive Leipzig 3-0.
August 9 – With the Dutch set to open up online gambling in the country from October 1, the state-run betting and gaming business Holland Casino has signed a deal four-year sponsorship deal with the top tier Eredivisie, second tier Keuken Kampioen Division and its broadcast partner ESPN.
By Paul Nicholson
August 6 – Inter Milan president Steven Zhang (pictured) is being pursued in a Hong Kong court for $250 million, according to documents filed August 2, 2021.
By Paul Nicholson
August 6 – With the Gold Cup having finished in dramatic style after extra time in Las Vegas last Sunday, Concacaf president Victor Montagliani has reflected positively on a tournament that delivered theatre on the pitch and a series of record breaking metrics off it.
August 6 – Multiple employees of UEFA were detained just months before Euro 2020 and two were arrested for months in a suspected case of corruption.
August 6 – Real Madrid have condemned the La Liga – CVC brokered deal that will see the private equity firm invest €2.7 billion in Spanish football in exchange for a 10% stake, with the Bernabeu giants calling parts of the deal “deceptive” and CVC “opportunistic”.
August 6 – In Romania, local gambling brands have been the traditional sponsors of football clubs. The players’ shirts routinely bear brands that encourage fans to bet and play slots online.
August 6 – Premier League Tottenham Hotspur have agreed a three-year partnership with Getir, the ‘ultrafast’ grocery delivery service. Getir will be an Official Global Partner.
August 6 – The women’s Olympic football final between Sweden and Canada has been shifted to a different venue and different kick-off time because of heat and pitch concerns.
August 6 – After 21 years and a relationship of romance, thrill and exultation, Lionel Messi and FC Barcelona will part ways “because of financial and structural obstacles”.
August 6 – Leeds United have become the fourth Premier League club to join the Socios.com blockchain-based Fan Token platform.
August 6 – Serie A’s Fiorentina have issued their first blockchain-based merchandise with the limited edition digital NFT offer of 95 new jerseys, matching the 95 years of the club.
August 6 – In perhaps what is the ultimate display of marketing and advertising solidarity within local communities, the English Football League (EFL) has announced a new three-year partnership with eBay that will see the online marketplace donate advertising space at EFL grounds to small businesses.
August 5 – La Liga has agreed a €2.7 billion cash injection with private equity firm CVC who will take a 10% stake in a new company set up to handle LaLiga’s commercial business.
August 5 – Despite the devastating impact of the pandemic on football across Asia and the AFC’s geographical footprint, its marketing committee reports that its brand has strengthened and its expanding reach has been a positive outcome in a difficult period.