August 19 – Ligue 1’s AS Monaco has unveiled a two-season partnership with fantasy football platform Sorare, which will allow the club to enter the world of NFT(Non-FungibleTokens) for the first time.
August 19 – PSV Eindhoven have partnered with Anycoin Direct in a two-season deal. The Dutch club will be one of the first major football clubs to have an entire sponsorship paid in Bitcoin.
August 19 – US streaming giant Rokuhas taken a one-year sponsorship with Brazil’s São Paulo Futebol Clube, its first step into football club sports marketing in the country.
August 19 – Manchester United’s Old Trafford has undergone a £20 million facelift with the dressing rooms and broadcast media facilities refurbished.
August 18 – A new study is predicting that the fantasy sports market in the United States will grow by 8% year-on-year and hit an $8.3 billion value in 2021.
By Samindra Kunti
August 18 – Hosts Cameroon will kick off the delayed 2021 Africa Cup of Nations against Burkina Faso next year with Egypt – Nigeria and Algeria – Ivory Coast among the pick of the group stage matches following the finals draw in Yaounde.
August 18 – Indian sports marketing agency Football Sports Development Limited (FSDL) has taken on the lead distribution for the Asian Football Confederation’s (AFC) broadcast rights in the Indian subcontinent.
August 18 – Former El Salvador FA president Reynaldo Vasquez is set to change his plea to guilty over his alleged role in the FIFAgate corruption scandal, according to court records.
August 18 – Cristiano Ronaldo insists he is going nowhere despite reports linking him with a move away from Juventus.
August 18 – UEFA are reportedly considering ditching the controversial plan to award two Champions League places based on historical success following criticism from leagues across the continent.
August 18 – Louis van Gaal doesn’t do modest. The new Dutch head coach has said he would have picked himself for the role and added that he wants to lead Oranje to the world title.
August 18– LaLiga, which has struggled to establish a broadcast home in the UK following the non-renewal of its deal with pay TV Sky Sports, is now attacking the British market with distribution into bars and pubs.
August 18 – Rwandan President Paul Kagame may be furious with Arsenal’s opening day loss to newly promoted Brentford, but it hasn’t stopped the Rwanda Development Board (RDB) extending its sleeve sponsorship through to 2025, according to reports.
August 18 – Premier League Liverpool have online financial broker, ThinkMarkets, to their sponsorship roster as the club’s new Official Global Trading Partner.
August 17 – FC Barcelona president Juan Laporta (pictured) has revealed that the club’s debt has risen to a staggering €1.35 billion with the Catalan supremo blaming his predecessor for the unprecedented financial crisis that also led to the departure of talisman Lionel Messi.