August 12 – After a long period of covid-inactivity, international has exploded over the summer with Euro 2020, the 2020 Copa America, the 2021 CONCACAF Gold Cup, as well as qualifiers for Qatar 2022.
August 12 – Premier League Liverpool has begun a new partnership with football retailer Unisport to expand the club’s retail offering and increase access to official club merchandise.
August 12 – Redemption comes in many forms. The 119th-minute substitute goalkeeper Kepa Arrizabalaga led Chelsea to victory in the European Super Cup with two saves in the penalty shout-out to see off Villarreal following an entertaining 1-1 draw.
August 12 – LaLiga’s Real Betis has replaced online bookmaker Betway with telecoms operator Finetwork as the club’s main sponsor in a three-year deal.
August 12 – Premier League Liverpool and Sonos have partnered in a multi-year agreement which will see Sonos become the official sound partner of the Reds.
August 12 – Japanese-based management consultancy A-Beam Consulting has become an international partner of the English Premier League champions being designated the club’s Official Management Consulting Services Partner in Japan.
August 12 – LaLiga has tied up a partnership with KORE Software to enhance is sponsorship strategy and measure its commercial performance as it looks to grow its international revenue streams.
By Samindra Kunti
August 11 – Real Madrid will take legal action against La Liga and investment fund CVC to block a proposed deal between the two parties, which would see the equity firm invest €2.7 billion in the Spanish professional game.
By Andrew Warshaw
August 11 – The tears of heartbreak and disappointment have given way to smiles of optimism.After finally signing for Paris St Germain on a two-year contract after leaving behind his beloved Barcelona, Lionel Messi has vowed to make an instant success of his new home.
August 11 – Former Ivory Coast captain Didier Drogba has stepped down from his post as vice-president of his national federation (AFI), accusing it of “inaction” on defending player interests.
August 11 – Former FIFA president Sepp Blatter has met with Swiss prosecutors in the latest round of talks over the long-running probe surrounding his CHF2 million “disloyal payment” to Michel Platini back in 2011.
August 11 – FIFA president Gianni Infantino has met Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday. He was accompanied by the president of the Confederation of African Football (CAF) Patrice Motsepe “to discuss sports cooperation with FIFA, CAF.”
August 11 – Expedia Group has extended its Champions League partnership with UEFA in a one-season deal for 2021/22.
August 11 – Online bookmaker bwin has unveiled a raft of new football sponsorships for the new season including deals with five German Bundesliga teams as well as the naming rights sponsorship of the Portuguese league.
August 11 – Following the withdrawal of North Korea from the AFC U23 Asian Cup , the qualifying competition has been redrawn to maintain the balance of the number of teams across all groups in the East Zone.