August 6 – In perhaps what is the ultimate display of marketing and advertising solidarity within local communities, the English Football League (EFL) has announced a new three-year partnership with eBay that will see the online marketplace donate advertising space at EFL grounds to small businesses.
August 5 – La Liga has agreed a €2.7 billion cash injection with private equity firm CVC who will take a 10% stake in a new company set up to handle LaLiga’s commercial business.
August 5 – Despite the devastating impact of the pandemic on football across Asia and the AFC’s geographical footprint, its marketing committee reports that its brand has strengthened and its expanding reach has been a positive outcome in a difficult period.
August 5 – UK Police have arrested eleven people over online racial abuse of England players after the Three Lions’ defeat in the Euro 2020 final on penalties.
August 5 – UEFA is bringing in video assistant referees (VAR) for all remaining European Qualifier matches for the Qatar World Cup 2022.
August 5 – The South American Football Confederation (Conmebol) distributed $1.3 billion among its associations and clubs between 2016 and 2021, the organisation’s president Alejandro Dominguez claimed in a virtual meeting with his council.
August 5 – Louis van Gaal is back. For a third time, the Dutchman will take charge of the Netherlands, succeeding Frank de Boer following Oranje’s disappointing campaign at Euro 2020.
August 5 – FC Barcelona and Allianz have renewed their partnership, which has been expanded into a global campaign and will run until 2024.
August 5 – Turkish blockchain technology company Bitci.com have expanded their Fan Token base in Spain with a deal with LaLiga’s Deportivo Alavés that includes a three-year brand advertising package.
August 5 – HotForex has renewed its Official Partnership agreement with Paris Saint-Germain for a second season.
August 4 – Four years after he was voted out of office, former African football chief Issa Hayatou has been banned by FIFA for 12 months over a controversial $1 billion TV and marketing rights deal with Lagardere Sports which infringed competition regulations.
August 4 – The president of the Moroccan FA, Fouzi Lekjaa, who with Saudi Arabia led the proposal at FIFA’s Congress for the World Cup to be played every two years, has again led Africa’s call for the concept, issuing a stinging rebuke of UEFA and others who oppose the concept.
August 4 – Juventus are to issue new shares in a bid to raise up to €400 million. The refinance is being run by with Goldman Sachs, J.P. Morgan and other banks acting as “global coordinators” and “joint bookrunners”.
August 4 – UEFA is reporting more than 140,000 tickets have already been sold for the Women’s Euro 2022, a record for the tournament which takes place in England next summer.
August 4 – After a long wait, UEFA has opened disciplinary proceedings against the English FA over the appalling scenes that marred the Euro 2020 final at Wembley.