Nike and Adidas go head-to-head at Euro 2020. Ronaldo tops the player brands

June 23 – Nike lead Adidas 9-8 in the Euro 2020 battle of the kit suppliers though Adidas take pride of place when it comes to the biggest deal, spending €85.2 million on their German partnership, compared to Nike’s biggest deal being the €60.8 million they spend with England.