Telecoms operator Finetwork takes Real Betis shirt front in 3-year hook-up
August 12 – LaLiga’s Real Betis has replaced online bookmaker Betway with telecoms operator Finetwork as the club’s main sponsor in a three-year deal.
Gold Cup 2025
USA clinch last four slot with penalty win over Costa Rica
USA 2 Costa Rica 2 (USA win 4-3 on pens)
June 29 – You’d hate to use the word ‘sterile’ to describe a Concacaf Gold Cup quarter-final, but following the drama and passion of Guatemala versus Canada, it all felt a little flat as the United States Men’s National Team (USMNT) and Costa Rica kicked off for the right to face Guatemala in St. Louis. After 90 minutes and the drama of penalty kicks,
Liverpool plug in Sonos as official ‘sound’ partner
August 12 – Premier League Liverpool and Sonos have partnered in a multi-year agreement which will see Sonos become the official sound partner of the Reds.
Man City and CFG target Japanese growth with Abeam partnership
August 12 – Japanese-based management consultancy A-Beam Consulting has become an international partner of the English Premier League champions being designated the club’s Official Management Consulting Services Partner in Japan.
LaLiga intelligence platform to boost commercial ops with KORE partnership
August 12 – LaLiga has tied up a partnership with KORE Software to enhance is sponsorship strategy and measure its commercial performance as it looks to grow its international revenue streams.
Real Madrid to go to court to stop CVC’s €2.7bn deal with LaLiga
By Samindra Kunti
August 11 – Real Madrid will take legal action against La Liga and investment fund CVC to block a proposed deal between the two parties, which would see the equity firm invest €2.7 billion in the Spanish professional game.
Messi signs up for PSG and Champions League challenge
By Andrew Warshaw
August 11 – The tears of heartbreak and disappointment have given way to smiles of optimism.After finally signing for Paris St Germain on a two-year contract after leaving behind his beloved Barcelona, Lionel Messi has vowed to make an instant success of his new home.
Stay-away Drogba quits Ivory Coast FA claiming it isn’t fit for purpose
August 11 – Former Ivory Coast captain Didier Drogba has stepped down from his post as vice-president of his national federation (AFI), accusing it of “inaction” on defending player interests.
Swiss prosecutor enters final round with Blatter over Platini payment probe
August 11 – Former FIFA president Sepp Blatter has met with Swiss prosecutors in the latest round of talks over the long-running probe surrounding his CHF2 million “disloyal payment” to Michel Platini back in 2011.
Infantino goes drilling in Saudi, with Motsepe, for new deals for FIFA and CAF
August 11 – FIFA president Gianni Infantino has met Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday. He was accompanied by the president of the Confederation of African Football (CAF) Patrice Motsepe “to discuss sports cooperation with FIFA, CAF.”
Expedia extends its UEFA booking in a one-season deal
August 11 – Expedia Group has extended its Champions League partnership with UEFA in a one-season deal for 2021/22.
Bwin renews with 5 Bundelsiga clubs and takes Portuguese league naming rights
August 11 – Online bookmaker bwin has unveiled a raft of new football sponsorships for the new season including deals with five German Bundesliga teams as well as the naming rights sponsorship of the Portuguese league.
AFC redraws U23 Asian Cup groups as nations look to Uzbekistan 2022
August 11 – Following the withdrawal of North Korea from the AFC U23 Asian Cup , the qualifying competition has been redrawn to maintain the balance of the number of teams across all groups in the East Zone.
Concacaf confirms triple matchday dates for Qatar 2022 qualifying Octagonal
August 10 – Concacaf’s men’s national teams return to World Cup 2022 qualifying action after their Gold Cup exploits with a series of triple match international weekends starting September 2.
Flick promises new look Germany as Qatar 2022 triple match window looms
August 11 – New Germany coach Hansi Flick has promised an “all-in mentality” as Die Mannschaft seeks to bounce back from a disappointing summer and enter the post-Low era.
EPL briefs matchday stewards on spotting racism as new rules and fan bans come into play
August 11 – Racist fans will be banned from all English Premier League fans grounds under new measures announced ahead of the 2021-22 season that gets under way this weekend.