Serie A agree €1.7bn deal with CVC and Advent for stake in new rights holding business

November 20 – After months of twists and turns, Italy’s Serie A has finally agreed a deal to sell a 10% stake in a newly created media and commercial rights holding company to private equity firms CVC and Advent. They will pay a reported €1.7 billion for their position, delivering a much needed cash injection for the debt-laden clubs.