Red Bull’s wings land at Atletico Madrid

January 10 – Energy drinks are one of the unquestioned drivers of sponsorship in sports, with Red Bull often leading the way. They have further cemented that reputation by joining forces with Spanish powerhouse, Atlético de Madrid, becoming the official energy drink of the club until June 2027.

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Bellingham tops Haaland as world’s highest valued player at €251m

January 8 – Jude Bellingham’s star power and transfer value continues to soar as the Real Madrid and England midfielder tops the latest CIES Football Observatory rankings with a world record valuation of €251 million. The 21-year-old leads a Real Madrid-heavy list of global talent, showcasing the Spanish giants’ unparalleled ability to attract the best in the game.

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