FUN88 take over from Wonga as Newcastle United shirt sponsor
May 16 – Newly promoted Newcastle United are swapping shirt sponsors with pay day loans company Wonga making way for online bookmaker and casino FUN88 in a three-year deal.
Tag: betting sponsor
SportPesa bets on La Liga to grow brand and stimulate talent in Africa
April 27 – Kenyan-based online gaming firm SportPesa has expanded its football sponsorships in Europe becoming the official African betting partner of Spain’s La Liga in a three-year deal.
Betway break West Ham sponsorship records, Brady promises cash will go into squad
August 24 – Premier League West Ham United have extended their main sponsorship with online bookmaker Betway for a further three years in what the club says is the largest sponsorship in its history.
Tempobet expands in UK adding Middlesbrough sponsorship
August 18 – Online sportsbook Tempobet has increased its Premier League sponsorship portfolio with a deal to become a partner of newly-promoted Middlesbrough. The company is already a regional partner of Manchester City.
FUN88 returns to Spurs partner fold in two-year Asian focused deal
August 10 – Online bookmaker FUN88 has returned as a Tottenham Hotspur sponsor in a two-year deal after having taken a two-year break from the club.
William Hill add Chelsea to betting partner roster in 3-year deal
August 5 – William Hill have scored a Premier League hat-trick this week announcing a three-year deal with Chelsea to become the club’s new official betting partner. The deal is a global partnership.
EnergyBet gambles on revamped Aston Villa for its sportsbook launch
August 4 – Under the new Chinese ownership of Tony Xia, England’s once great Aston Villa are expecting to be challengers for an immediate return to the Premier League. They will be hoping that success in achieving that will also transmit to their new challenger brand betting partner EnergyBet.
Scottish League Cup becomes Betfred Cup in £1m deal
By Mark Baber
May 11 – The Scottish Premier Football League (SPFL) has confirmed that Warrington-based bookmaking company Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup which will now be known as The Betfred Cup.