Parimatch add Nottingham Forest to Premier League sponsorship roster
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
Tag: betting sponsor
Rapidly growing SportyBet punts on regional deal for Africa with LaLiga
September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
Kaizen Gaming brand Stoiximan adds Cyprus League naming rights to CFA sponsorships
September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
Kaizen Gaming goes all-in with UEFA for Europa and Conference Leagues with Betano brand
August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.
Parimatch bet on Leicester City for another year
August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
Linebet targets African gamblers with AS Monaco deal
August 19 – Linebet has become a regional betting partner of AS Monaco, covering Sub-Saharan Africa and the Mena region, the club confirmed.
Cardiff City sign two-year shirt sponsorship with QuinnBet
August 13 – Championship side Cardiff City have signed a two-year deal with QuinnBet which will see the Casino Operator sponsor the back of the Bluebirds’ First Team playing shirts starting this season.
Man City agree multi-year deal with online bookie Betway
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
Bulgaria’s Krumovgrad signs Bethub for second season in top tier playing in Plovdiv
July 22 – Bulgaria’s Krumovgrad FC has signed a sponsorship contract with one of the newest entrants into the Bulgarian betting market, Bethub.
Meridianbet backs local with AEL Limassol shirt deal
July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol.
Online bookie 96.com bets on a Burnley bounceback to Premier League
June 30 – Burnley, relegated from the Premier League last season, have signed a two-year shirt sponsorship deal with online casino and betting platform 96.com.
Hungry Wolves devour a second betting sponsor with LeoVegas deal
June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.
Bookmaker William Hill agrees 5-year title sponsorship of SPFL’s four divisions
June 7 – Bookmaker William Hill will become the title sponsor of all four SPFL (Scottish Professional Football League) divisions from the start of next season in a record-breaking, five-year deal.
Flamengo set to agree doubling of Pixbet sponsorship
May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship.