Meridianbet expands Montenegro FA sponsorship
June 24 – Online bookmaker Meridianbet has expanded its agreement with the Football Association of Montenegro (FSCG) to become the official sponsor of Montenegrin football.
Tag: betting sponsor
Crystal Palace sell sleeve slot to Asian-focussed bookie Kaiyun Sports in one-season deal
May 31 – Crystal Palace have announced online betting business Kaiyun Sports as the club’s Official Sleeve Partner in a one-season deal for 2023/24.
Bettson takes shirt sponorship position with Argentina’s Racing Cub
May 22 – While Brazil has been plunged into a betting related match-fixing crisis, Argentinean clubs are moving deeper into the online gambling sponsorship market. Betsson has agreed a short sponsorship with Racing Club de Avellaneda for the 2023-24 season.
QuinnBet partners Peterborough Utd though no mention of shirt sponsorship
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
African bookmaker SportyBet picks up Man City regional rights
March 29 – Manchester City has signed a new regional partnership with SportyBet who will become the club’s Official Betting Partner in Africa.
Novibet breaks Fortaleza sponsorship record with 2-season kit deal
March 17 – Fortaleza Esporte Clube has unveiled online bookmaker Novibet as the team’s main sponsor in a two-year deal starting this season.
OM signs up Mojabet African gaming sponsor in 6-year deal
February 27 – Olympique de Marseille has unveiled online sports bookmaker Mojabet as the club’s official African betting partner in a six-year deal running to 2028.
EstrelaBet adds to Minas Gerais footprint with Campeonato Mineiro sponsorship
January 25 – Another premium sponsorship asset in Brazil has been picked up by an online bookmaker. EstrelaBet have become a main sponsor of the Mineiro state championship – Campeonato Mineiro.
Betsson extends Peruvian league naming rights deal
January 19 – Betting sponsorship of football in the barely regulated markets of South America is continuing to expand with Betsson announcing it is extending its partnership with the Peruvian Football Federation (FPF) for four years.
Brazil betting sponsorship booming as Pixibet adds Corinthians
December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.
Betano puts its money on FIFA as governing body embraces sports betting
November 22 – FIFA, whose articles of association used to prevent it from betting partnerships as it was operating under Swiss chartable laws, has announced its first World Cup betting partner for an event that is taking place in a muslim country where all forms of betting are outlawed.
Man City open up training kit sleeve for LeoVegas sponsorship
September 9 – Online betting and gaming business LeoVegas Group has become a regional partner of `Manchester City in Europe and Canada.
Russia’s 1xBet agrees deal for Africa with France’s LOSC Lille
August 31 – French club Lille has partnered with 1xBet to become the club’s regional partner in Africa in a three-year agreement.
Aston Villa complete Kaiyun deal and unveils new images for stadium revamp
August 29 – Ahead of a re-regulation of UK gambling sponsorship laws, Premier League Aston Villa have announced Asian online gaming brand Kaiyun as Official Principal Partner and Official Sleeve Partner.
PSG tests the ground with FDJ’s ParionsSport betting brands
July 9 – Europe’s giant clubs have generally stayed clear of big betting deals, tending to run them as partnerships buried within their digital offerings. Paris-Saint-Germain are the second club to break the mould following Man City’s announcement of a partnership with 8XBet.