Man City agrees Asian sponsosrship with 8XBet

July 5 – Manchester City has teamed up with gambling platform 8XBet as a regional sponsor in Asia.
July 5 – Manchester City has teamed up with gambling platform 8XBet as a regional sponsor in Asia.
June 30 – Sunderland, better known these days for the club’s Netflix documentary than its football performances, has named betting firm Spreadex as its main shirt sponsor in a three-season deal ending in the summer of 2025.
June 28 – Bournemouth, back in the Premier League after two seasons in the Championship, have unveiled online bookmaker Dafabet as the club’s principal partner and front-of-shirt sponsor.
June 22 – Online bookmaker Betcris, based in Costa Rica, has added Mexican LigaMX side FC Juárez to its sponsorship roster in a four-year deal.
June 17 – Online bookmaker and gaming site Betano has expanded its sponsorship of Portuguese SuperLiga champions FC Porto to becoming the club’s main partner.
May 27 – Gambling regulations in Spain will prevent LaLiga clubs from taking shirt sponsorship from betting firms from the end of the season, but it is not stopping bookmakers cutting promotional deals with clubs for other markets.
May 23 – With regulators starting to squeeze gambling advertising and promotion via football clubs, French Ligue1 club AS Monaco has agreed a three-year extension to its partnership with online sports betting company VBET.
April 12 – Online bookmaker Betcris, based in Costa Rica, has increased its sponsorship footprint in Central America with a three-year deal with Guatemalan club Toros del Malacateco (CD Malacateco).
March 22 – Online bookmaker Betcris, based in Costa Rica, has continued its expansion in south and central America with sponsorships covering nine League of Honduras clubs. Betcris is already title sponsor of the league.
February 10 – Online bookmaker Betway has again expanded its international football marketing footprint with its first sponsorship deals in Chile, signing up five clubs in the Chilean First Division.
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.
January 10 – Online betting sponsorship is still holding its own in the sponsorship market with Betway announcing a two-year major partnership with French Ligue 2 side, Toulouse FC.
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.
September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.