Fulham land BetVictor as main sponsor for Premier League return
September 8 – Fulham, back in the Premier League at the first time of asking, have confirmed online bookmaker BetVictor as the club’s main sponsor.
Tag: betting sponsor
AS Monaco signs on-line gambler VBET two-year deal
August 20 – Ligue 1’s AS Monaco have signed online bookmaker VBET as a partner in a two-year deal.
Real Betis secure two-year record deal with Betway, if regulators allow
August 12 – With doubts still remaining over whether LaLiga clubs will be able to take shirt sponsorship from betting brands, Betway has announced a new agreement with Real Betis, a record for the club.
Leeds United go all-in with SBOTOP betting brand’s record £6m shirt sponsorship
August 11 – Newly promoted Leeds United, back in the Premier League after a 16-year absence, have unveiled online betting brand SBOTOP as the club’s new shirt sponsor.
Bwin double up on Belgian Pro League and Eleven Sports with three-year deal
August 5 – Belgium’s professional game, settling down to a new format following a summer of political and legal chaos, has positive news to report with bookmaker bwin being confirmed as its new betting partner.
Betclic wager record amount on Ligue1 and 2 for a winning restart in France
July 2 – At last good news for French league football. Online bookmaker Betclic has agreed a three-season deal to become a marquee partner of the Ligue de Football Professional’s (LFP) Ligue 1 and Ligue 2 championships.
Marathonbet double up on Man City with training kit branding deal
December 9 – Manchester City has built on its partnership with its official betting partner Marathonbet making the online bookmaker the club’s first training kit partner in what is reportedly an eight-figure deal.
Osasuna members force club to rethink Kirolbet shirt sponsorship
October 30 – LaLiga’s Osasuna will meet with betting firm Kirolbet who hold the club’s main shirt sponsorship to discuss the possibility of terminating the contract early. The current contract ends in 2021.
Juve agree 3-season global sponsorship with 10bet
September 19: Italian giants Juventus have announced 10bet as the club’s official gaming and betting partner in a three-year deal.
Chelsea and Liverpool join Spurs in ending 1xBet sponsorships
September 3 – Chelsea and Liverpool have followed Tottenham Hotspurs’s lead earlier this month and ended their sponsorships with Russian online betting firm 1xBet.
Roma embrace AWCBET; but PSV Eindhoven canvas fans on proposed betting sponsor
August 30 – Love them or hate them? Bookmakers – online Asian firms in particular – have ploughed sponsorship money into Europe’s football clubs with AS Roma being the latest to announce a deal. But not everyone is so comfortable taking their money with PSV Eindhoven going to their fans for their opinion on a potential deal.
19.com secures Leicester City deal as it seeks to expand in Europe
August 13 – Premier League Leicester City has signed Asian betting operator 19.com as the club’s new Official Betting Partner.
SportPesa pulls out of Kenyan sponsorships after regulators crackdown on betting taxes
August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.
Liverpool joins Barca and Spurs on 1XBet sponsor roster
July 10 – Following up on their 1XBet has announced a five-year sponsorship deal with FC Barcelona, 1XBet has unveiled a new multi-year partnership with Liverpool. No value or term for the Liverpool deal has been released.
Bwin bets on Valencia with 3-year shirt deal
July 30 – The growing demand by online gaming businesses for shirt sponsor positions with Spain’s top-flight clubs has seen Valencia hook up with Bwin as their jersey sponsor in a three-year deal starting next season.