Marathonbet keeps skin in the Spanish game with Sevilla shirt deal
June 27 – LaLiga’s Sevilla have replaced social gaming firm Playtika with online bookmaker Marathonbet as their new shirt sponsor in a two-years deal.
Tag: betting sponsor
VBET take 3-year punt on Arsenal. Parlour to front content
June 14 – Arsenal have signed VBET as the club’s Official Betting and Gaming Partner in a partnership, which will run until 2022.
BR88 buy into Aston Villa’s Premier League future, for a year
June 14 – Aston Villa, £170 million play-off winners, have moved swiftly to sign their first sleeve sponsor. Asian betting firm BR88 will take the position in a one-year deal.
MLS spins the wheel with 4-year MGM betting partnership
March 19 – With the end to the prohibition of online sports betting in the US, sports now starting to see the licensing of digital gaming operators, sports bodies have been quick to seize the marketing and sponsorship opportunities.
PSG agrees two-year betting deal with LoveBet for Asia
November 20 – French champions Paris Saint-Germain have agreed a new two-season regional partnership with Asian online betting operator LoveBet.
Bets off in Italy, but 1xBet stakes Serie A with international deal
November 13 – Italy’s Serie A, battling against a betting sponsorship and advertising ban in-country, has secured online gambler 1xBet as the league’s International Presenting Partner from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas.
Fulham double up with Tempobet in one-year sponsorship deal
September 13 – Premier League returnees Fulham have signed Tempobet as their UK betting partner. No value has been announced for the deal which is initially for one-season.
Betway adds Hannover 96 to growing European club roster
August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.
Bwin expands presence into second tier with St Pauli, Union Berlin and Dynamo Dresden
August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.
LETOU drops Swansea but bets on Inter Milan for regional growth
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
New launch MoPlay betting app wagers on building a dynasty with Man Utd
August 7 – Manchester United has signed a multi-year global partnership with new launch mobile betting app MoPlay. The new mobile betting and gaming brand takes over from Marathonbet.
Bet365 strikes in LaLiga scoring 10 Primera clubs in two-season sponsor deals
August 3 – British online bookmaker Bet365 has snapped up half of LaLiga’s top division clubs in two-year sponsorship deals starting with the coming season which kicks off this weekend with the Spanish Super Cup between Barcelona and Sevilla being hosted in Morocco.
SBOBET signs up for Borussia Dortmund’s Asian expansion
July 31 – Bundesliga club Borussia Dortmund, who recently announced a push into expanding in Asia with the opening of a Singapore office, has agreed a deal with SBOBET to become the club’s official betting partner in Asia.
10Bet build EFL Championship presence with West Brom deal
July 27 – Online sports betting operator 10Bet has added West Bromwich Albion to its EFL Championship sponsor portfolio in a one-year deal believed to be worth £1 million.
Dafabet secure Premier League returners Fulham with record shirt sponsorship
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.