Marathonbet keeps skin in the Spanish game with Sevilla shirt deal

June 27 – LaLiga’s Sevilla have replaced social gaming firm Playtika with online bookmaker Marathonbet as their new shirt sponsor in a two-years deal.
June 27 – LaLiga’s Sevilla have replaced social gaming firm Playtika with online bookmaker Marathonbet as their new shirt sponsor in a two-years deal.
June 14 – Arsenal have signed VBET as the club’s Official Betting and Gaming Partner in a partnership, which will run until 2022.
June 14 – Aston Villa, £170 million play-off winners, have moved swiftly to sign their first sleeve sponsor. Asian betting firm BR88 will take the position in a one-year deal.
March 19 – With the end to the prohibition of online sports betting in the US, sports now starting to see the licensing of digital gaming operators, sports bodies have been quick to seize the marketing and sponsorship opportunities.
November 20 – French champions Paris Saint-Germain have agreed a new two-season regional partnership with Asian online betting operator LoveBet.
November 13 – Italy’s Serie A, battling against a betting sponsorship and advertising ban in-country, has secured online gambler 1xBet as the league’s International Presenting Partner from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas.
September 13 – Premier League returnees Fulham have signed Tempobet as their UK betting partner. No value has been announced for the deal which is initially for one-season.
August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.
August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
August 7 – Manchester United has signed a multi-year global partnership with new launch mobile betting app MoPlay. The new mobile betting and gaming brand takes over from Marathonbet.
August 3 – British online bookmaker Bet365 has snapped up half of LaLiga’s top division clubs in two-year sponsorship deals starting with the coming season which kicks off this weekend with the Spanish Super Cup between Barcelona and Sevilla being hosted in Morocco.
July 31 – Bundesliga club Borussia Dortmund, who recently announced a push into expanding in Asia with the opening of a Singapore office, has agreed a deal with SBOBET to become the club’s official betting partner in Asia.
July 27 – Online sports betting operator 10Bet has added West Bromwich Albion to its EFL Championship sponsor portfolio in a one-year deal believed to be worth £1 million.
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.