Marathonbet get deeper into CFG with Girona deal
July 6 – Hard on the heels of Betway having announced two new club betting sponsorship in LaLiga, Marathonbet has taken its first Spanish steps becoming the main sponsor of Girona FC.
Tag: betting sponsor
Leicester sign W88 as an official betting partner in 2-year deal
June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
PSG swap PMU for Unibet as betting partner in €3m deal
June 21 – French champions Paris-Saint-Germain have signed up Unibet as their official betting partner in a two-year deal worth €3 million.
Bookmaker William Hill opens up US club sponsorship with Las Vegas Lights deal
June 15 – With the US having opened up the market for legal sports betting nationwide, it now looks set to embrace another of Europe’s football phenomena, the growth of the football betting sponsorship dollar.
Marathonbet in it for the long run with multi-year Man City deal
June 24 – Premier League Manchester City has signed its first global betting partnership with online bookmaker Marathonbet. The UAE-owned club has previously resisted betting company sponsorship.
William Hill keeps punting on Spurs in multi-year renewal
May 16 – Premier League Tottenham Hotspur have extended their partnership with bookmakers William Hill in what the club says is a multi-year deal.
SPFL completes on Ladbrokes title sponsorship in 2-year deal
January 24 – After a long wait the Scottish Premier League (SPFL) has officially announced Labrokes will stay as title sponsors for a further two years taking them to at least 2020.
Bad bet. FUN88 logo stripped from Newcastle United youth team shirts
January 23 – Newcastle United has removed online betting firm FUN88 from the club’s youth team shirt. The sponsor’s logo was deemed by the club as a potential breach of FA regulations and comes after growing pressure on the UK government to look harder at the gambling advertising from betting companies in broadcast media and club sponsorships.
Online bookmaker Tipico agree 4-season, €15m deal with Germany’s Bundesliga
January 17 – After concluding a new sponsorship deal with the DFL (German FA) subsidiary Bundesliga International to the end of season 2020/21, sports betting company Tipico have immediately launched a testosterone-charged advertising campaign under the slogan “Nur wer mitspielt, ist mittendrin!” (Only Those Who Play Are Part Of The Game).
AC Milan bet on a change of fortune with VWin as club expands into Asia
January 10 – AC Milan who have been under scrutiny by UEFA over financial fair play issues following their acquisition by Chinese-led consortium Rossoneri Sport Investment Lux, which is controlled by Chinese investor Yonghong, has released better news with the announcement of a sponsorship deal with online betting platform VWin.
Ladbrokes sign up Burnley and Leicester as FA deal is left behind them
August 18 – Ladbrokes, one of the UK’s leading High Street and online bookmakers, has announced two new partnerships with Premier League clubs Burnley and Leicester City for the 2017/18 season.
Werder Bremen provide Betway with platform into Bundesliga
August 17 – Online bookmaker Betway has signed a three-year deal to become the official betting partner of German Bundesliga club Werder Bremen.
West Brom bag 12BET for sleeve as Leicester sign Dafabet as partner
August 11 – A new Premier League season means a new round of club betting sponsors. Leicester City, who kick off the season against Arsenal tonight, have announced Dafabet as their Official Betting Partner. Meanwhile Midlands rival West Brom have unveiled 12BET as their first sleeve sponsor.
Coral bets on Sunderland as club bids for Premier League return
August 2 – Sunderland, relegated from the Premier League last season but now gearing up for the Championship after a summer of aborted takeover talk, have turned back to business matters and signed UK bookmaker Coral as a club partner.
Huddersfield Town cash-in on sponsorship opportunities of Premier League
July 24 – Premier League newcomers Huddersfield Town are capitalising on their commercial opportunity with a new record shirt sponsor as well as new and renewed commercial partnerships.