Malaysia Airlines agrees global multi-year sponsorship with Man Utd
March 22 – Premier League Manchester United have agreed a multi-year global partnership Malaysia Airlines who become the club’s official commercial airline.
Tag: global sponsor
Dubai-based CFI Financial Group agrees AC Milan global partnership
January 19 – UAE-based online trading provider CFI Financial Group has agreed a global partnership with AC Milan, becoming the Italian Official Online Trading Partner.
Cadbury stay sweet on Man Utd with renewal of global partnership
March 14 – Manchester United and Cadbury, part of the Mondelēz International brand family, have renewed their global partnership that began in February 2020.
Real Madrid signs 3-year global sponsorship with Cantabria Labs
July 22 – Real Madrid have agreed a three-year partnership with skincare brand Cantabria Labs that covers the club’s men’s and women’s teams.
BKT re-treads global LaLiga deal for new 3-year term
May 9 – Indian tire manufacturer BKT has renewed its global sponsorship with LaLiga for a new three-year term which will run until the end of the 2024/2025 season.
Man City lands global appliance giant Midea as sponsor partner
January 8 – Premier League Manchester City has unveiled a new global partnership with consumer appliances manufacturer Midea.
LaLiga break new global sponsorship ground with Unilever’s Clear Men and Rexona
October 1 – LaLiga and Unilever have reached a worldwide sponsorship agreement for Unilever’s Clear Men and Rexona brands in a deal that covers the remainder of this season and the 2019/20 and 2020/21 campaigns.
Man City turn on renewed deal with PAK Lighting
June 20 – Manchester City has renewed its regional partnership with Chinese firm PAK Lighting who are the club’s Official Lighting Partner in the country.
Man City expands regional deal with AvaTrade to its global platform
June 12 – On-line trading broker AvaTrade has expanded its regional sponsorship partnership with Manchester City into a global partnership in a new multi-year deal.
Man City fuel global partner portfolio with Gatorade addition
November 7 – Manchester City has added PepsiCo’s Gatorade as a global sponsor in a multi-year deal. Gatorade will become the Club’s Official Sports Nutrition Partner. The partnership officially began last weekend.
Man Utd rubs its deal lamp and pulls out Aladdin partnership
March 1 – Manchester United has signed a global partnership deal with Malaysian-based e-commerce group Aladdin Group. The online trader will use the club as part of the global launch marketing of its aladdinstreet.com marketplace.
Taxi for Man Utd. Uber added to global partnership portfolio
January 12 – Manchester United has signed taxi app Uber as a global sponsor partner. No figure was announced for the sponsorship that will see Uber designated as the Official Ride of Manchester United.
Man Utd tunes up sponsor portfolio with Deezer global deal
December 13 – Manchester United has unveiled digital music platform Deezer as its exclusive music streaming partner in a global deal.
Man City dial in TECNO Mobile with global deal
December 2 – Manchester City have added Chinese-based mobile phone brand, TECNO Mobile, as a new global partner. Described as a multi-year deal, no amount for the sponsorship was announced.
Man Utd tread a new global path with Apollo deal
September 8 – Manchester United have upgraded regional partner Apollo Tyres into their ‘Global Tyre Partner’ in a new three-year deal.