Inter to tread new path as Pirelli end 27-year shirt sponsorship

March 3 – Serie A leaders Inter Milan are to end their shirt sponsorship deal with tyre makers Pirelli, one of the most iconic partnerships in European football.
March 3 – Serie A leaders Inter Milan are to end their shirt sponsorship deal with tyre makers Pirelli, one of the most iconic partnerships in European football.
March 1 – The Chinese Super League, which for the last few years has been flexing its financial muscle to attract world stars in the latter stages of their careers, has been stunned by reigning champions Jiangsu FC announcing they are ceasing operations with immediate effect.
January 15 – Italy’s Inter Milan may have new owners in a matter of months. Suning Holdings has reportedly opened talks with venture capital partners over selling its stake.
December 10 – Inter Milan were knocked out of the Champions League at the group stage for the third consecutive season on Wednesday night following a goalless draw with Shakthar Donetsk, who were also eliminated, allowing Real Madrid to squeeze into the knockout phase.
December 1 – Inter Milan have reported losses of €102.4 million for the 2019/20 financial year, that covers the suspension of the season in March when the covid pandemic hit.
October 29 – Inter Milan have partnered with StarCasinò.sport who become the club’s official Infotainment Partner.
October 2 – Inter Milan have unveiled digital gaming platform SDY Sports as its official online gaming partner in a two year deal.
August 4 – Inter Milan are boosting fan engagement activities via two new initiatives: a partnership with video gamemaker EA Sports for its FIFA game and a new WeChat virtual community for its Chinese fans.
July 17 – Inter Milan, who have expanded their academy concept to more than 21 sites worldwide, has launched a series of virtual meetings giving youngsters at Inter Academy and Inter Campus projects the chance to talk to former club stars.
July 13 – Inter Milan have announced their first sleeve sponsorship with Australia-based currency broker IC Markets, an online provider of FX services and ECN trading capabilities.
March 16 – First-team players, technical staff and employees Italy’s Inter Milan have launched a global crowdfunding campaign with the finds to be donated to the Department of Biomedical and Clinical Sciences at the Luigi Sacco Hospital of Milan, a leading centre for infectious diseases and epidemiological emergencies and on the front line of the fight against the killer virus in Italy.
March 9 – Milan’s San Siro may not be considered fit for purpose or provide a state-of the-art experience for the modern day fan, but it will soon have a cutting edge perimeter LED technology billboard system.
February 20 – Internazionale are expanding Inter Academy portfolio, agreeing a partnership with IT.Sports to launch a series of football schools throughout country.
By David Owen
October 29 – Inter Milan, lying hot on Juventus’s heels after a promising start to the Serie A season, have reported a net loss of €48.4 million, attributed to “significant investments” made to strengthen on-field performance.
October 9 – They are fierce city rivals on the pitch yet they share a stadium, want to jointly build a new one, and now share a sponsor. Italian club giants AC Milan and Internazionale have jointly announced A2A Energia as their official energy partner.