July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.
August 17 – Sports leisurewear brand JD Sports is taking its first sponsorship steps in Spanish football, becoming the sleeve sponsor of LaLiga’s Real Valladolid.
August 4 – Premier League Southampton have unveiled sports leisurewear brand JD, as the club’s Official Sleeve partner in a one-year deal for the 2022/23 season.
July 9 – Premier League Norwich City, who in the last 10 days have announced Lotus as their new shirt sponsor and Joma as their new kit supplier, have now added sports and leisure retailer JD as their shirt sleeve partner for the 2021-22 season.
July 6 – Celtic’s new Adidas kit is already proving a hit with fans as the volume of pre-orders for the new training wear on the club’s online shop last Friday served to crash the site’s servers.
January 25 – The rise and rise of esports has been accompanied by a ballooning in esports player salaries. With football clubs increasingly looking to associate with competitive gamers the cost of entry is going up’
April 28 – Bournemouth have unveiled Umbro as new technical kit supplier in a club record deal. The new partnership will begin with the 2017/18 season and run for five years. Umbro replaces JD Sports.