November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.
September 2 – Hummel has entered into a new four-year agreement with the Football Association of Greenland which will see the Danish sportswear brand produce and design the nation’s kits until 2028.
June 28 – The Argentine Football Association (AFA) have added 14 years to their Adidas partnership, taking a relationship that was formalised in 2001 through to 2038.
June 26 – Eintracht Frankfurt has ended their kit deal with Nike, switching to adidas in an initial five-year partnership starting with the 2025/26 season onwards.
May 3 – The French Football Federation (FFF) has now announced that Nike will be its official equipment supplier for the period of the 2026/2027 to 2033/34 seasons as part of a mammoth contract extension, growing the partnership to 23 years in total with the possibility of extending further in the future.
December 7 – Brazilian Serie A side São Paulo has signed with New Balance which will see the sportswear manufacturers become the three-time Club World Cup champions’ official kit supplier for both men’s and women’s teams effective from January 2024.
November 20 – Football Australia and Nike have agreed a ten-year contract extension that will keep the sportswear company as the official apparel partner for all Australian national teams, including the Subway Socceroos, CommBank Matildas, Junior, and Youth men’s and women’s squads, as well as the CommBank Pararoos, and CommBank ParaMatildas.
June 26 – Turkey’s Trabzonspor has signed a three-year sponsorship deal with sports equipment provider Joma Turkey.
June 13 – Greece’s Panathinaikos are switching their kit deal from Kappa to German sports and leisurewear giant Adidas from the start of the 2023 season.
June 5 – Bulgaria’s Levski Sofia has begun a cooperation with Sport Depot – the leading omni-channel retailer for sporting goods on the Balkans – which has agreed a kit deal with Adidas.
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.
May 25 – British leisurewear brand Castore has broken in the Spanish market with its first kit supply deal in LaLiga with Sevilla. Castore will replace Nike.
January 10 – Brazilian giants Flamengo have renewed their sponsorship deal with sportswear giant Adidas until 2025 for a value of at least €10.7 million a year.
August 24 – Sportswear brand and ball supplier Kelme has become the Official Global Supporter of the AFC’s National Team Competitions in a deal that includes providing the official match ball for the AFC Asian Cup China 2023.
