AFC starts hunt for merchandising and licensing partner
February 7 – The AFC has issued a request for proposals (RFP) for AFC the Asian Cup China 2023 Licensing & Merchandising Programme.
Tag: merchandising and licensing
Barca end Nike retail and licensing partnership, bringing operations in-house
June 13 – LaLiga champions Barcelona have ended a 16-year merchandising rights deal with Nike to form a new company which will manage the club’s retail, licensing and merchandising activity.