Carlsberg returns to UEFA national team competition sponsorship
March 21 – After a break of nine years, UEFA has resigned Carlsberg as an official global sponsor of UEFA men’s and women’s national team football through 2030.
Tag: pouring rights
Ajax settle in for 10-years of Heineken pouring
March 12 – Dutch giants in football and beer have struck a deal that will see the Heineken brand become the official pouring partner of AFC Ajax, the four-times European Cup winner for the next 10 years.
Going to Hells: Gunners go local with Camden Town Brewery deal
July 23 – Arsenal have gone local with their latest sponsor partner. Camden Town Brewery, which has become the club’s Official Beer Partner in the UK and Ireland in a three-year deal.
UEFA splits Euro 2020 official Beer Partner tender 12 ways
March 15 – UEFA has launched a multi-opportunity tender to be the ‘Beer Partner’ of the 2020 Euros which will be played in 12 host cities across Europe.
Budweiser to fill England’s sponsorship pot after Carlsberg depart
March 1 – Budweiser will step in to fill the official beer partnership slot of the England Senior Men’s team after Carlsberg end their 22-year association after the Russia 2018 World Cup.
Heineken refreshes its Man City deal
December 12 – At Manchester City they call it ale, and if you want one in the Etihad stadium it will be a Heineken brand. The Dutch brewer have renewed their 20-year beer and cider sponsorship of the club for an undisclosed term or amount.
Liverpool renews with Carlsberg for another three years
March 24 – Carlsberg have extended the longest running commercial partnership in English Premier League football with a three-year addition to their current 24-year long deal with Liverpool.