Spotify’s €280m deal would be music to Barca’s ears
February 8 – Financially challenged Barcelona are reportedly on the verge of agreeing a €280 million shirt and training kit deal with streaming service Spotify.
Tag: shirt deal
Fluminense signs online gambler Betmotion for one-year ‘shirt’ deal
February 5 – Brazil’s Fluminense have agreed a sponsorship with online gaming operator Betmotion that will see its logo on the club’s shirt in what is described as a ‘chest seal’ (see picture).
Saints dump shirt sponsor LD Sports as Sportsbet.io take a one-year punt
August 26 – Premier League Southampton have signed a one-year shirt sponsorship with cryptocurrency-based sports betting platform Sportsbet.io.
Virgin Media adds sleeve sponsorship to shirt deal at Saints
July 18 – Southampton’s main club sponsor Virgin Media has added the shirt sleeve sponsorship to its package. The media brand will now have its logo on the front of the shirt and the newly created sleeve position.
Spurs in Hong Kong to launch new expanded sponsor deal with AIA
May 26 – Premier League Tottenham Hotspur have extended their shirt deal with insurance group AIA until the end of the 2021-22 season. The club announced the extension while on their post-season tour to Hong Kong at AIA Group’s headquarters.
Everton toast Chang with new deal but clear shirt front for SportPesa
May 12 – Premier League Everton have cleared the way for the announcement of a new shirt sponsor after the club unveiled current sponsor Chang was shifting over to a new three-year community partnership.
Galatasaray errs on side of political caution ending kit sponsorship with Dumankaya
By Mark Baber
April 28 – The board of one of Turkey’s biggest clubs – Galatasaray FC – have terminated their kit sponsorship deal with Dumankaya Construction for seemingly pro-Erdogan government reasons. The company’s owners have been listed as suspected of having provided charitable donations to the moderate Islamic, US-based, Gülen Movement.